The evolution of organic messaging moves away from fear

An example of this marketing against tactic was a social media post that warned consumers if they served a popular and healthy produce item for dinner they would consume seven probable carcinogens, 12 suspected hormone disrupters, seven neurotoxins ...
http://www.foodsafetynews.com/2016/07/the-evolution-of-organic-messaging-moves-away-from-fear/